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Creative Award
New York, United States
Fox Sports - "Boat" by ANDY Awards 2002

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TitleBoat
Agency
Campaign Things made in October - Fox Sports
Advertiser Fox Broadcasting Company
Brand Fox Sports
PostedMay 2002
Product MLB Playoffs
Business Sector TV/Radio Programs & Stations
Tagline Beware of things made in October.
Media Type Television
Length
Market United States
AI Description The ad begins with a family on a boat, enjoying a sunny day on a lake. A man confidently drives the boat, showing off his skills. There's a lighthearted interaction as someone prompts the dad to smile for a photo while they travel on the water. The scene quickly shifts to a more dramatic tone when the boat speeds out of control, creating a mix of amusement and suspense. The camera captures water splashing and people holding on tightly. The ad cuts to a scene of two mechanics preparing the boat while a small TV showing a baseball game hints at the MLB playoffs. The tagline 'Beware of things made in October' is displayed. This clever and humorous ad uses light-hearted danger to tease the excitement of the upcoming sports season, associating the unpredictability and intensity of the game with the joyride.
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