ANDY Awards

Creative Award

New York, United States

Update

Heinz - "Quick"

10111

Title	Quick
Agency	Leo Burnett
Campaign	Quick
Advertiser	H.J. Heinz
Brand	Heinz
Date of First Broadcast/Publication	2001 / 1
Product	Microvaveable Soup
Business Sector	Soups, Stuffing, Cooked Sauces
Tagline	Heinz Microwaveable Soups ready in two minutes.
Media Type	Television
Length	30 seconds
Market	United Kingdom
AI Description	The advertisement opens with a soft morning scene in a bedroom where a couple is waking up, highlighted by serene lighting through the windows. The man and woman exchange peaceful, affectionate glances, conveying a warm and intimate moment. As she rises from bed, the woman dons a robe and heads to the kitchen where she confidently prepares a quick breakfast. She places a Heinz Microwaveable Soup in the microwave, setting the timer for two minutes. This sequence underscores the product's promise of convenience with minimal waiting. The woman takes a sip of the hot soup, feeling a sense of satisfaction and contentment. The ad closes with the tagline, emphasizing the product's readiness in two minutes. The overall atmosphere is relaxed and comforting, aimed at emphasizing the ease and efficiency of Heinz's product.
Executive Creative Director	Nick Bell
Executive Creative Director	Mark Tutssel
Art Director	Steven Jones
Copywriter	Martin Loraine
Agency Producer	Graeme Light
Production Company	Blink London
Producer	Johnnie Frankel
Director	Dominic Murphy
Editor	Paul Watts
Editing Company	The Quarry