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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "100 Cameras" by ANDY Awards 2001

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Title100 Cameras
Agency
Campaign 100 Cameras
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2005
Business Sector Cameras & Video Cameras
Media Type Digital
Market United States
AI Description The ad for Hewlett-Packard, created by Goodby Silverstein & Partners in 2005, showcases a minimalist yet inspiring approach. It features an individual standing in a vast natural landscape, looking out over a forest. The blue text beside the image labels it 'Camera 49.' This evokes the idea of exploring and capturing diverse perspectives through the lens of a camera. Another image includes the tagline "Take lots of pictures. Get creative." followed by the HP logo. The ad effectively combines nature and technology, emphasizing the brand's focus on encouraging creativity and innovation through photography.
Creative Director
Art Director
Agency Producer
Copywriter