Lego - "Something Great" by ANDY Awards 2001
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| Title | Something Great |
| Campaign | Something Great |
| Advertiser | LEGO |
| Brand | Lego |
| Posted | January 2005 |
| Business Sector | Toys & Games |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The ad is a large outdoor billboard designed to resemble a LEGO construction. The billboard's surface appears to be made entirely from LEGO bricks, creating a vibrant, blocky image with a blue background. The message reads: 'To make something GREAT, you need good raw materials.' The word 'GREAT' is prominently displayed in green, making it stand out against the yellow LEGO base. Overall, the advertisement conveys creativity and the potential LEGO bricks offer to build anything imaginable. |
| Art Director | Tonya Merke |
| Copywriter | Joey Googe |