BPN - "Boys With Gun" by ANDY Awards 2001
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| Title | Boys With Gun |
| Agency | Borders, Perrin & Norrander, Inc. |
| Campaign | Boys With Gun |
| Advertiser | Willamette Week |
| Brand | BPN |
| Posted | June 2003 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | |
| Market | United States |
| AI Description | The ad titled "Boys With Gun" uses a powerful and provocative image to convey a message. It features a black-and-white photograph of two young boys. One boy is shown holding a gun, aiming it at the other boy's head. The boys appear relaxed and oblivious to the danger, which creates a stark contrast to the situation. Above the image is a bold caption that reads "DON'T VOTE. THINGS ARE PERFECT JUST THE WAY THEY ARE." This text is designed to be ironic, encouraging viewers to consider the consequences of inaction and indifference, suggesting that voting is crucial to change problematic situations. The ad employs a striking and unsettling image to capture attention and provoke thoughts about societal issues and the importance of participating in democratic processes. |
| Creative Director | Terry Schneider |
| Art Director | Kent Suter |
| Art Director | Tia Doar |
| Copywriter | Ginger Robinson |