andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Nike - "Bar Tab" by ANDY Awards 2001

Filter results by

TitleBar Tab
Agency
Campaign Bar Tab
Advertiser Nike
Brand Nike
PostedJuly 2001
Business Sector Sportswear
Media Type Print
Market United States
AI Description The Nike 'Bar Tab' ad creatively depicts a crumpled bar receipt filled with orders like chili cheese fries, margaritas, and chicken wings, humorously suggesting an active night out. Alongside the menu items, a small, detailed image of a runner on a road is visible, promoting the Air Converge Max shoes. The ad humorously contrasts the typical indulgence of a night out with the drive to stay active. A statement at the bottom implies the cushioning comfort and design of the shoes are perfectly suited for getting back into a running routine, making it part of a healthy yet fun lifestyle choice.
Photographer
Art Director
Art Director
Copywriter
Creative Director
Creative Director
Agency Producer