Breast Cancer Society of Canada - "Cam's Breast Exam" by ANDY Awards 2001
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| Title | Cam's Breast Exam |
| Agency | ZiG Inc. |
| Campaign | Cam's Breast Exam |
| Advertiser | Breast Cancer Society of Canada |
| Brand | Breast Cancer Society of Canada |
| Posted | April 2001 |
| Product | Self Breast Examination |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Examine yourself monthly. |
| Media Type | Television |
| Length | |
| Market | Canada |
| AI Description | The advertisement for the Breast Cancer Society of Canada features a teenage boy named Cam, standing in a retro-styled living room, offering his help with breast self-examinations humorously. The setting includes wooden panel walls and vintage furniture, enhancing the casual, informal tone. Cam addresses viewers directly, questioning if they need assistance with their monthly breast exam, playfully offering to perform it for them. His demeanor is light-hearted but underlined by a more serious health message promoting breast cancer awareness. A telephone number is prominently displayed for viewers to call. Humor is intertwined with the serious topic to make the message more engaging and memorable, targeting both awareness and behavioral change. The ad ends with a clear call-to-action: 'Examine yourself monthly,' emphasizing personal responsibility in breast cancer prevention. |
| Production Company | Untitled Films |
| Creative Director | Elspeth Lynn |
| Art Director | Elspeth Lynn |
| Creative Director | Lorraine Tao |
| Copywriter | Lorraine Tao |
| Agency Producer | Janet Woods |
| Producer | James Davis |
| Director | John Mastromonaco |
| Editor | Barry Farell |
| Music | Ted Rosnick |
| Recording Studio | Rosnick Mackinnon WEbster |