Hollywood - "Boxer" by ANDY Awards 2001
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| Title | Boxer |
| Agency | Cliff Freeman & Partners |
| Campaign | Boxer |
| Advertiser | Hollywood Video |
| Brand | Hollywood |
| Posted | October 2000 |
| Business Sector | TV & Video Rentals |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement is set in a black-and-white scene depicting a dramatic boxing match. Two boxers are fiercely engaged in combat inside a ring surrounded by an enthusiastic audience. The frames capture a series of punches, showing the energy and intensity of the fight. The ad uses a stark contrast of light and shadows to highlight the raw physicality of the sport. Amidst the fight, a voiceover interjects, introducing the theme of different movie genres available at Hollywood Video, including sports, father-son dramas, and horror. The visuals then shift to the iconic Hollywood sign and advertise Hollywood Video's rental offer. |
| Production Company | Tate USA |
| Editing Company | MacKenzie Cutler |
| Executive Creative Director | Arthur Bijur |
| Copywriter | Steve Zumwinkel |
| Art Director | Wayne Best |
| Agency Producer | Maresa Wickham |
| Executive Producer | David Tate |
| Producer | Bonnie Goldfarb |
| Director | Baker Smith |
| Editor | Michael Douglas |
| Cameraman | Conrad Hall |