adidas - "Soccer Goal" by ANDY Awards 2001
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adidas - "Soccer Goal"
- Brand: adidas
- Country: Denmark
- Advertiser: adidas
| Title | Soccer Goal |
| Agency | BBDO |
| Campaign | Soccer Goal |
| Advertiser | adidas |
| Brand | adidas |
| Posted | October 2000 |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Outdoor/Out of Home |
| AI Description | The adidas 'Soccer Goal' billboard showcases a strikingly minimalist design. It features a high-contrast white background with the imprint of a soccer net, highlighting the impact a soccer ball would leave after being kicked by an adidas sneaker. Positioned in the lower right corner, an image of the classic adidas Predator football shoe is prominently displayed, emphasizing precision in sports. No additional text is visible, reinforcing the focus on the shoe and the powerful metaphor of scoring a goal. The campaign's outdoor setting and bold visuals suggest a message of success, excellence, and innovation. |
| Creative Director | Mads Ohrt |
| Art Director | Mads Ohrt |
| Photographer | Karsten Movang |
| Illustrator | Martin Kristensen |