D-Day Museum - "Higgins Boat" by ANDY Awards 2001
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| Title | Higgins Boat |
| Agency | Hill Holliday |
| Campaign | Higgins Boat |
| Advertiser | D-Day Museum |
| Brand | D-Day Museum |
| Posted | September 2000 |
| Product | D-Day Museum |
| Business Sector | Museums & Monuments |
| Media Type | Outdoor/Out of Home |
| AI Description | The advertisement features a historical photo focusing on Higgins boats from World War II, used for the D-Day invasion. In the foreground, soldiers are seen sitting in the boat, poised for a crucial military operation. The image is in black and white, evoking a vintage, documentary feel and transporting viewers back to a time of immense sacrifice and bravery. Text above the image reads, "AFTER FOUR HOURS IN THE HIGGINS BOATS, THE FIRST CASUALTY OF WAR WAS BREAKFAST," poignantly highlighting the reality and intensity of waiting for battle. The ad aims to draw attention to the pivotal role these boats played during D-Day, encouraging viewers to explore more about this history at the D-Day Museum, as noted by the logo and informational text in the corner. |
| Executive Creative Director | Brian O'Neill |
| Creative Director | Jim Noble |
| Copywriter | Chuck Meehan |
| Art Director | Matt Mowat |
| Creative Director | Rob Bagot |
| Photographer | Steve Peixotto |
| Photographer | Jackson Hill |
| Photographer | Robert Cappa |
| Production Manager | MJ Rockers |
| Photographer | US Army Corps |