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ANDY Awards

Creative Award
New York, United States
E*Trade - "Emergency Room / Wazzoo" by ANDY Awards 2001

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TitleEmergency Room / Wazzoo
Agency
Campaign Emergency Room / Wazzoo
Advertiser E*TRADE FINANCIAL Corporation
Brand E*Trade
Date of First Broadcast/Publication 2000 / 3
Product Online Trading
Business Sector Online Financial Service
Tagline You should be so lucky.
Story An ambulance brings a patient into the emergency room. The man seems to have money coming out of the "wazzoo."
Media Type Television
Length
AI Description The E*Trade commercial titled "Emergency Room / Wazzoo" opens with an ambulance rushing into a hospital, bringing a patient into the emergency room. The chaotic and urgent atmosphere typical of hospitals is depicted with realistic settings, involving doctors and nurses surrounding the patient. The dialogue reveals confusion as the team discovers that the man has "money coming out of the wazzoo." This humorous metaphor suggests unexpected wealth. The staff's bemused reactions highlight the comedic tone. The ad transitions to a comfortable private room with the patient, as the humorous situation is further explored. The ad ends with a voiceover prompting viewers to consider E*Trade for online investing, emphasizing its accessibility and potential financial benefits. The tagline, "You should be so lucky," underscores the playful theme of unexpected fortune.
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