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ANDY Awards

Creative Award
New York, United States
E*Trade - "Basketball" by ANDY Awards 2001

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TitleBasketball
Agency
Campaign Basketball
Advertiser E*TRADE FINANCIAL Corporation
Brand E*Trade
Date of First Broadcast/Publication 2000 / 3
Product Online Trading
Business Sector Online Financial Service
Tagline Always have a back-up plan.
Story A basketball star is offered a big contract. His father thinks they're rich, but the kid doesn't want to play, he wants to dance.
Story (original language) Match basketball. Père dans public encourage fils sur point marquer panier décisif. Flash back père et fils enfant, entrainement. Adolescent réussit marquer point, équipe gagne. Joie. Père embrasse garçon. sélectionneur propose engagement. Père heureux, réalisation rêve, richesse. Jeune garçon annonce ne veut plus être basketteur mais danseur. Pétage de plombs! Garçon danse et chante genre comédie musicale. Autres joueurs ont serres-têtes avec antennes, sourires béats. Délirant, étonnement. Père abassourdi.
Media Type Television
Length
AI Description The ad features a father passionately cheering on his son during a high school basketball game. The son performs incredibly, making decisive shots while the father recalls memories of their training together. As the son secures a victory and is offered a lucrative contract, a twist unfolds—he confesses to his father that he dreams of dancing instead of playing basketball. This moment transforms into a surreal musical scene with the son passionately dancing, much to the father’s shock. The ad humorously conveys the unexpected nature of dreams and aspirations. The tagline advises viewers to 'Always have a back-up plan,' tying the message to E*Trade's online trading services.
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