Mercedes-Benz - "Love Affair" by ANDY Awards 2001
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Mercedes-Benz - "Love Affair"
- Brand: Mercedes-Benz
- Country: Germany
- Advertiser: DaimlerChrysler
| Title | Love Affair |
| Agency | Springer & Jacoby Germany |
| Campaign | The Future of the Automobile - Mercedes |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
| Posted | July 2000 |
| Product | E-Class 4-matic |
| Product (original language) | Klasse-E 4-Matic |
| Business Sector | Full Size & DeLuxe Cars |
| Tagline | The future of automobile. |
| Tagline (original language) | Die Zukunft des Automobils |
| Story | A woman invites her lover over, believing her husband can't make it home in a snowstorm. Meanwhile, the husband battles his way to his girlfriend's house. Super : the E-Class. Now with four-wheel drive. |
| Story (original language) | Eine Frau lädt seinen Liebhaber ein. Sie glaubt, dass sein Mann wegen einem Schneesturm nicht züruck zu Hause kann. Ausserdem kommt endlich der Mann an. |
| Media Type | Television |
| Length | |
| AI Description | The Mercedes-Benz television ad titled "Love Affair" from 1999, produced by Springer & Jacoby Germany for DaimlerChrysler, captures a tense and dramatic narrative. In a snowy and stormy setting, a woman invites her lover over, confident that her husband won't be able to return home in such severe weather. Meanwhile, her husband battles through the storm to see his girlfriend. The intense interaction between the woman and her lover is juxtaposed with scenes of the husband driving his luxurious Mercedes-Benz E-Class 4-matic. The ad uses darkness and snow to heighten tension, illustrating themes of reliability and drama in extreme conditions. The tagline, "The future of the automobile," closes the commercial, implying that the E-Class can reliably handle the elements. |
| Production Company | The Gang Films |
| Executive Creative Director | Jan Ritter |
| Executive Creative Director | Torsten Rieken |
| Copywriter | Walter Schütz |
| Art Director | Mathias Stiller |
| Agency Producer | Petra Prelle |
| Production Company | Markenfilm Crossing GmbH |
| Director | Fabrice Carazo |
| Cameraman | Jerome Robert |
| Music Company / Composer | Markenfilm Crossing GmbH |
| Producer | Katie Steibel |
| Production Company Producer | Katie Steibel |
| Advertising Manager | Nathanael Sijanta |
| Account Executive | Horst von Sanden |
| Director | Rachel Carazo |