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ANDY Awards

Creative Award
New York, United States
truth - "Singing Cowboy (60 sec)" by ANDY Awards 2001

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TitleSinging Cowboy (60 sec)
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedNovember 2006
Product Truth
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Knowledge is contagious: infect truth
Media Type Television
Length
Market United States
AI Description The ad begins with scenes of a bustling urban environment, depicting heavy traffic and people moving through the streets. Amidst the crowd, a cowboy rides a horse and sings while playing a guitar. The lyrics highlight the dangers of tobacco and its impact on health, such as losing a lung or requiring a tracheotomy, illustrating that tobacco use can lead to grim consequences without being fatal. The ad features a diverse crowd reacting to the message, emphasizing the widespread impact of tobacco-related illnesses as a sign reads: 'Over 8.5 million Americans live with tobacco-related illnesses.' The setting provides a stark contrast between modern urban life and traditional cowboy imagery, grabbing attention and conveying a serious public health message. The ad closes with the tagline 'Knowledge is contagious: infect truth,' urging viewers to spread awareness about the dangers of smoking.