andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
truth - "Baby Invasion" by ANDY Awards 2001

Filter results by

TitleBaby Invasion
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication 2002 / 5
Product Anti-Tobacco Education
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Infect Truth
Media Type Television
Length
Market United States
AI Description The ad "Baby Invasion" features numerous baby dolls seemingly crawling through urban streets, creating an unusual and striking scene. The dolls wear orange outfits with a striking message about secondhand smoke: "How do infants avoid secondhand smoke? At some point they begin to crawl." The visual begins with close-ups of the dolls crawling on city pavements, surrounded by onlookers who seem curious and disturbed. As the dolls continue to spread over the streets, the visual and emotional impact of the scene emphasizes a message of awareness about the dangers of secondhand smoke, particularly to vulnerable infants. The ad culminates with the tagline "Infect truth" and the phrase "Knowledge is contagious," reinforcing the message of spreading awareness. The overall aesthetic is stark, urban, and serious, reflecting the important health issue it addresses.
Editing Company
Post Production
Art Director
Copywriter
Creative Director
Creative Director
Agency Producer
Director of Photography (DOP)
Art Director
Copywriter
Copywriter
Art Director
Director
Production Company
Editor