andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
truth - "Prison 2" by ANDY Awards 2001

Filter results by

TitlePrison 2
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedJuly 2006
Product Truth
Business Sector Anti-Drug/Alcohol/Tobacco Message
Media Type Print
AI Description The print ad features a stark and somber image of a prison corridor. The metal bars and dim lighting create a sense of confinement and seriousness. In the foreground, a bold orange arrow emblazons the scene, pointing inward and drawing attention. Superimposed text beside the arrow provides a message about the dangers of second-hand smoke, tying the concept of imprisonment to the consequences of smoking. The 'truth' logo is prominently displayed, emphasizing the campaign's anti-smoking message. The overall aesthetic is minimalist and industrial, with a modern and impactful design meant to caution and educate viewers.