truth - "Homeless 2" by ANDY Awards 2001
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truth - "Homeless 2"
- Brand: truth
- Country: United States
- Advertiser: American Legacy Foundation
| Title | Homeless 2 |
| Agency | Arnold |
| Campaign | Truth |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Posted | July 2006 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | |
| AI Description | The advertisement depicts a homeless person sleeping under a bridge wrapped in a tattered blanket, highlighting the harsh reality of urban homelessness. An oversized orange arrow points to the person, symbolizing the need for attention and action. The visual is stark and gritty, emphasizing the urgency of helping those in need. The background shows a cityscape, possibly Brooklyn, and a few pedestrians who appear indifferent to the situation, reinforcing the message of neglect. The ad is part of a campaign to raise awareness and encourage the donation of items like blankets. |
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