truth - "Good Samaritans" by ANDY Awards 2001
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truth - "Good Samaritans"
- Brand: truth
- Country: United States
- Advertiser: American Legacy Foundation
| Title | Good Samaritans |
| Agency | Arnold |
| Campaign | Truth |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Posted | July 2006 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | Television & Cinema |
| Length | |
| AI Description | This ad, entitled "Good Samaritans," focuses on people performing simple acts of kindness in an urban setting. Individuals announce their good deeds, such as holding doors or feeding parking meters, through a megaphone. The ad shifts to criticize a tobacco company that donated food worth $125,000 to charity and spent over $21 million publicizing it, highlighting the irony and hypocrisy when promoting addictive, deadly products. The urban environment and rainy weather add a gritty, realistic feel to the message, emphasizing activism and public awareness about smoking dangers and corporate tactics. |
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