The New York Times - "Birds" by ANDY Awards 2001
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| Title | Birds |
| Agency | Lowe |
| Campaign | Words - New York Times |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | July 2000 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Television |
| Length | |
| AI Description | The advertisement opens with a blurred black and white animation of birds migrating in large flocks. The flight of these birds appears abstract and repetitive, symbolizing the migration of thoughts and ideas. As the voiceover narrates about the pursuit of original thinking in politics, sport, and fashion, the visual remains focused on the birds, enhancing the metaphor. As the birds continue to fly, text and pages start to overlay, transitioning to close-up shots of The New York Times newspaper. Key headlines related to current events are shown, followed by a shot of the physical newspaper on a table. The ad concludes with the newspaper's logo and tagline, emphasizing its role in delivering diverse and thought-provoking content. |
| Executive Creative Director | Brent Bouchez |
| Creative Director | David "Nobby" Nobay |
| Creative Director | Andrew Chinich |
| Copywriter | David "Nobby" Nobay |
| Art Director | Mickey Surasky |
| Agency Producer | Mary Verrusio |
| Director | Gerard De Thame |
| Music | Peter Lawlor |
| Editor | Gerard De Thame |
| Production Company | HSI |
| Executive Producer | Fabyan Daw |
| Special Effects / VFX | Smoke & Mirrors |
| Music | Water Music |