The New York Times - "Jump" by ANDY Awards 2001
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| Title | Jump |
| Agency | Lowe |
| Campaign | Words - New York Times |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | July 2000 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Expect the world. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement opens with the visual of a muscular man in black shorts standing on a high diving platform. The scene is shot in black and white, adding a timeless quality. As he takes a deep breath, he prepares to dive into the unknown below, symbolizing an exploration for truth and insight. The audio narrative supports this visual by emphasizing the bravery required to discover real stories that can't be captured from safe distances. As the man dives, the water explodes into letters and words, eventually forming a newspaper, The New York Times. The inclusion of special effects highlights the transition from the dive into a sea of news, underscoring the depth of journalistic exploration. The ad concludes with the iconic tagline: "Expect the world." |
| Executive Creative Director | Brent Bouchez |
| Creative Director | David "Nobby" Nobay |
| Copywriter | David "Nobby" Nobay |
| Art Director | Mickey Surasky |
| Agency Producer | Mary Verrusio |
| Director | Gerard De Thame |
| Music | Peter Lawlor |
| Production Company | HSI |
| Executive Producer | Fabyan Daw |
| Special Effects / VFX | Smoke & Mirrors |
| Music | Water Music |