Budweiser - "Whassup Wasabi" by ANDY Awards 2001
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Budweiser - "Whassup Wasabi"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Whassup Wasabi |
| Agency | Downtown Partners |
| Campaign | Whassup - Budweiser |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Posted | June 2000 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | True. |
| Story | Struck by the similarity in pronunciation between Whassup! and Wasabi, a guy starts chanting "Wasabi!" while dining in a Japanese restaurant with his long-suffering girlfriend. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad "Whassup Wasabi" for Budweiser takes place in a Japanese restaurant, where a man and his girlfriend are enjoying a meal. The ambiance is light and humorous. The man finds amusement in repeating the word "wasabi," mistaking it humorously similar to the "Whassup!" slogan. This playful repetition catches the attention of the nearby sushi chefs, who join in cheerfully, creating a lively and joyous atmosphere. The visual portrays a multicultural dining setting with casual attire, bottles of Budweiser on the table, and engaging moments highlighting social interaction and humor. The recurring theme centers around fun and camaraderie associated with enjoying Budweiser. |
| Creative Director | Don Pogany |
| Creative Director | Bob Scarpelli |
| Copywriter | Vinny Warren |
| Art Director | Chuck Taylor |
| Art Director | Justin Reardon |
| Agency Producer | Kent Kwiatt |
| Director | Charles Stone III |
| Editor | Livio Sanchez |
| Production Company | C&C-Storm Films |
| Executive Creative Director | Don Pogany |
| Copywriter | Charles Stone III |
| Editing Company | Lookinglass |
| Account Director | Marty Kohr |
| Strategic Planner | Jim Crimmons |