Budweiser - "Whassup Girlfriend" by ANDY Awards 2001
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Budweiser - "Whassup Girlfriend"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Whassup Girlfriend |
| Agency | Downtown Partners |
| Campaign | Whassup - Budweiser |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Date of First Broadcast/Publication | 2000 / 1 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | True. |
| Story | When his friend calls, a guy pretends to be watching football on TV, while drinking beer. In fact, reluctantly, he's watching ice-skating with his girlfriend. |
| Media Type | Television |
| Length | |
| AI Description | The ad opens with a couple sitting on a couch, watching ice-skating on television. The man, slightly pretending, answers a phone call from a friend asking 'What's up?' He claims to be watching the game and having a Budweiser, implying he's enjoying a football game instead. Meanwhile, the friends at a bar, truly watching a game, respond in a similar 'What's up?' fashion, creating a humorous loop of exaggerated greetings. The commercial captures a slice of life where men opt for classic beer camaraderie. The visual setting shifts between the cozy living room of the couple and the lively bar where the friends are having fun, emphasizing the idea of connection through Budweiser. The tagline 'True.' highlights the realness of casual moments shared between friends. |
| Executive Creative Director | Don Pogany |
| Creative Director | Bob Scarpelli |
| Creative Director | Vinny Warren |
| Copywriter | Vinny Warren |
| Art Director | Chuck Taylor |
| Art Director | Justin Reardon |
| Agency Producer | Kent Kwiatt |
| Director | Charles Stone III |
| Editor | Livio Sanchez |
| Production Company | C&C-Storm Films |
| Account Director | Marty Kohr |
| Strategic Planner | Jim Crimmons |