Budweiser - "Whassup True" by ANDY Awards 2001
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Budweiser - "Whassup True"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Whassup True |
| Agency | Downtown Partners |
| Campaign | Whassup - Budweiser |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Date of First Broadcast/Publication | 1999 / 12 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | True. |
| Story | A bunch of friends greet each other over the phone while drinking beer and watching sports on TV. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens in a dimly lit living room where a man relaxes on a couch in comfortable clothing, holding a Budweiser beer bottle. He answers a phone call, and the interaction among friends quickly turns into a humorous exchange of 'Whassup?' greetings. Another friend, in similar casual attire, is seen lounging in another living space with a beer, continuing the phone conversation. As the calls connect various friends, the familiar phrase echoes with exuberance and laughter throughout different scenes. Each friend is seen enjoying a Budweiser, emphasizing a casual, communal vibe. The ad is visually simple, focusing on the faces and expressions of those involved, drawing the viewer into the lively banter. The tagline 'True.' appears at the end, reinforcing the authenticity and camaraderie associated with the brand and the moment shared over a Budweiser. |
| Creative Director | Don Pogany |
| Creative Director | Bob Scarpelli |
| Copywriter | Vinny Warren |
| Copywriter | Charles Stone III |
| Art Director | Chuck Taylor |
| Art Director | Justin Reardon |
| Agency Producer | Kent Kwiatt |
| Editor | Livio Sanchez |
| Production Company | C&C-Storm Films |
| Editing Company | Lookinglass |
| Executive Creative Director | Don Pogany |
| Director | Charles Stone III |
| Account Director | Marty Kohr |
| Strategic Planner | Jim Crimmons |