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ANDY Awards

Creative Award
New York, United States
E*Trade - "Monkey" by ANDY Awards 2001

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TitleMonkey
Agency
Campaign Monkey
Advertiser E*TRADE FINANCIAL Corporation
Brand E*Trade
Date of First Broadcast/Publication 2000 / 3
Product Online Trading
Business Sector Online Financial Service
Tagline Well, we just wasted $2,000,000...What are you doing with your money?
Story The film ran during the Super Bowl where ads cost 2 million dollars !
Two men and a monkey clap to a song.
Story (original language) Dans garage pavillon résidentiel typiquement américain. Singe avec poste radio, monte sur poubelle entre deux hommes, père et fils. Les trois tapent dans mains au rythme musique latino, "la cuccaracha". Hommes air débiles. Idiots. Typo. Animal.
Media Type Television
Length
Soundtrack La Cucaracha
AI Description The ad opens with a scene set in a typical American suburban garage, depicting an elderly man and a younger man sitting beside a monkey dressed in an E*Trade shirt. The monkey plays "La Cucaracha" on a boombox and stands on a bucket between the two men, who start clapping awkwardly along to the music. The simplicity and oddity of the scene is accentuated by the mundane setting and the odd behavior, creating an air of absurdity and sarcasm. The humor lies in the apparent pointlessness of spending two million dollars on a Super Bowl ad featuring such a random setup. The ad ends with the text: "Well, we just wasted $2,000,000...What are you doing with your money?" This is followed by the E*Trade logo and contact information, highlighting the brand's message about wise investment choices.
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