Business Leaders For Sensible Priorities - "Obliterates" by ANDY Awards 2001
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Business Leaders For Sensible Priorities - "Obliterates"
- Brand: Business Leaders For Sensible Priorities
- Country: United States
- Advertiser: Business Leaders For Sensible Priorities
| Title | Obliterates |
| Agency | Hill Holliday |
| Campaign | Obliterates |
| Advertiser | Business Leaders For Sensible Priorities |
| Brand | Business Leaders For Sensible Priorities |
| Posted | January 2005 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Newspaper |
| Market | United States |
| AI Description | The advertisement is a stark, black and white graphic designed to make a strong visual impact. It features rows of small missile illustrations, representing military expenditure, contrasted with a message about the impact on education funding. The minimalistic design uses repetition and simplicity to emphasize its point about budget allocation. At the top, a bold statement reads: "The first row obliterates civilization. The rest destroy our schools." This conveys a powerful critique of spending priorities, urging a reconsideration of how funds are allocated between defense and education. The ad aims to invoke urgency and awareness among its viewers, highlighting societal implications. |
| Creative Director | Dave Gardiner |
| Creative Director | Joe Berkeley |
| Designer | Michele Manning |
| Agency Producer | Pam Neilson |
| Art Director | Dave Gardiner |
| Copywriter | Joe Berkeley |