ACLU - "Manson" by ANDY Awards 2001

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TitleManson
Agency
Campaign Manson
Advertiser American Civil Liberties Union
Brand ACLU
PostedJanuary 2005
Business Sector Human Rights
Media Type Magazine
Market United States
AI Description The ad from ACLU depicts a stark visual message highlighting racial profiling by law enforcement. On the left is a neatly dressed man, and on the right is a man with long hair and a beard. The text above states, "THE MAN ON THE LEFT IS 75 TIMES MORE LIKELY TO BE STOPPED BY THE POLICE WHILE DRIVING THAN THE MAN ON THE RIGHT." This startling claim aims to expose societal biases and raise awareness about discrimination. The aesthetic is simple yet powerful, using black and white imagery to create a direct contrast. The lower text provides context, urging readers to support ACLU's fight against such injustices.
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