Business Leaders For Sensible Priorities - "Smarter Bombs" by ANDY Awards 2001
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Business Leaders For Sensible Priorities - "Smarter Bombs"
- Brand: Business Leaders For Sensible Priorities
- Country: United States
- Advertiser: Business Leaders For Sensible Priorities
| Title | Smarter Bombs |
| Agency | Hill Holliday |
| Campaign | Smarter Bombs |
| Advertiser | Business Leaders For Sensible Priorities |
| Brand | Business Leaders For Sensible Priorities |
| Posted | January 2005 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Newspaper |
| Market | United States |
| AI Description | The advertisement titled "Smarter Bombs" by the Business Leaders For Sensible Priorities addresses the disparity in funding between defense and education in the United States. The visual focuses on a stark text comparison, highlighting the larger budget allotment to military spending over education. The simple, monochromatic design emphasizes the urgent message. The ad asks the reader to reconsider the allocation priorities, advocating for a shift towards greater educational funding and awareness. |
| Creative Director | Dave Gardiner |
| Creative Director | Joe Berkeley |
| Designer | Michele Manning |
| Agency Producer | Pam Neilson |
| Art Director | Dave Gardiner |
| Copywriter | Joe Berkeley |