Rock the Vote - "Rock the Vote, Yes/No Flash Piece" by ANDY Awards 2001
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| Title | Rock the Vote, Yes/No Flash Piece |
| Agency | Collaborate San Francisco |
| Campaign | Rock the Vote, Yes/No Flash Piece |
| Advertiser | Rock the Vote |
| Brand | Rock the Vote |
| Posted | January 2005 |
| Business Sector | Government Information & Services |
| Media Type | Digital |
| Market | United States |
| AI Description | The ad features captivating and serious images that prompt the viewer to make a significant choice related to voting on pressing social issues. It visually contrasts the severe implications of gun ownership and the death penalty, showing a person aiming a gun with an option to select 'Yes' or 'No'. Another section displays an electric chair, again asking for a 'Yes' or 'No' decision. The accompanying text provides statistical information: one statement reveals that since allowing concealed weapons, a state's murder rate dropped while another state's death penalty has not reduced crime. This is meant to provoke thought and discussion about how votes directly impact critical social policies. The ad's tone is dark, urging viewers to reflect on the consequences of their choices. |
| Creative Director | Robin Raj |
| Art Director | Daniel Jung |
| Copywriter | Kevin Seidel |
| Designer | Anke Weiss |
| Agency Producer | Dora Lee |
| Music | Elias & Associates |