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ANDY Awards

Creative Award
New York, United States
truth - "Blacks" by ANDY Awards 2001

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TitleBlacks
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedMarch 2014
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Outdoor/Out of Home
Market United States
AI Description The ad features a vibrant and bold design with a focus on self-esteem related to African American communities. At its center is a smiling young African American man, symbolizing youth and energy. The backdrop showcases menthol cigarette packs accompanied by text highlighting a shocking fact: a document from 1989 asserts that African Americans were targeted by tobacco companies due to perceived low self-esteem. The message strongly critiques past advertising practices and aims to raise awareness about the ethical implications. The aesthetic is colorful and engaging, designed to capture the attention of a younger audience while educating them about historical injustices in marketing strategies.