andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
truth - "69" by ANDY Awards 2001

Filter results by

Title69
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication 2013 / 12
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline #vote69
Media Type Television
Length
Market United States
AI Description The ad features a series of animated sequences focusing on harmful chemicals found in tobacco smoke. Each sequence visually represents a specific chemical like Benzene, Arsenic, and Formaldehyde. The chemicals are depicted as colorful, animated creatures floating within dark, swirling backgrounds, emphasizing their sinister nature. As the chemicals move, a voiceover lists their names against a backdrop of ominous music. The imagery shifts to show a somber, animated figure enveloped by smoke, symbolizing the impact of these carcinogens on human health. The ad concludes with text stating, “There are 69 animal and/or human carcinogens in tobacco smoke,” followed by the hashtag #vote69, urging viewers to take a stand against smoking. The brand 'truth' is shown at the end, highlighting the nonprofit's commitment to raising awareness about the dangers of tobacco.