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ANDY Awards

Creative Award
New York, United States
truth - "Giant" by ANDY Awards 2001

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TitleGiant
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication 2013 / 12
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline #voteGIANT
Media Type Television
Length
Market United States
AI Description The advertisement titled "Giant" by truth, produced in 2013, is an impactful piece centered on raising awareness of the hidden dangers of tobacco smoke. It begins with a dark and mysterious atmosphere, featuring a silhouette of a giant figure stepping into a dimly lit room. This figure represents the 'sleeping giant' mentioned in a tobacco industry document. The ad highlights tobacco companies' concerns, using visuals such as eyes appearing in the darkness to represent public awareness and scrutiny. A critical message is delivered revealing that a 1978 tobacco document shows companies worried about the public discovering that radioactive polonium-210 is in cigarette smoke. The advertisement focuses on the truth behind tobacco's hidden dangers. It concludes with an orange screen displaying the hashtag #voteGIANT, segueing into the brand's logo—ugly truth—to underscore the message.