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ANDY Awards

Creative Award
New York, United States
truth - "More Than" by ANDY Awards 2001

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TitleMore Than
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication 2013 / 12
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline #voteMORETHAN
Media Type Television
Length
Market United States
AI Description The advertisement uses vibrant cartoon imagery to juxtapose various risks like shark attacks, yeti encounters, and skydiving accidents with the dangers posed by tobacco products. As various scenarios unfold—sharks swimming towards an oblivious person, a yeti attacking in a forest, a car crashing under water—all are contrasted with the towering threat of tobacco. The ad employs a playful visual style to emphasize shocking statistics about tobacco being deadlier than these various risky activities combined. It closes with the statement that 'Big Tobacco's products kill more than all these dangers combined.' The music adds a light-hearted tone, contrasting with the serious message, ultimately urging viewers to '#voteMORETHAN' against tobacco's pervasive impact.