truth - "Shards O' Glass" by ANDY Awards 2001
Filter results by
truth - "Shards O' Glass"
- Brand: truth
- Country: United States
- Advertiser: American Legacy Foundation
| Title | Shards O' Glass |
| Agency | Arnold |
| Campaign | Truth |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Posted | November 2010 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Television & Cinema |
| AI Description | The 'Shards O' Glass' advertisement by truth uses dark humor to highlight the dangers of tobacco products. In a factory setting, an executive humorously admits that there's no safe version of their fictional glass-laden freeze pops. Workers are shown handling these dangerous popsicles, complete with visible shards of glass, emphasizing the absurdity of consuming harmful products. The ad concludes with a stark message drawing a parallel to the tobacco industry: "What if all companies sold products like Big Tobacco?" and directs viewers to a website for more information. This clever satire uses shock value to convey its anti-smoking message. |
More ads from Arnold
School Pickup
- BRAND:
- Progressive Insurance
- AGENCY:
- Arnold
Let it Out
- BRAND:
- Progressive
- AGENCY:
- Arnold
The Plan
- BRAND:
- Progressive
- AGENCY:
- Arnold
The Waiting Room
- BRAND:
- Progressive
- AGENCY:
- Arnold
Nelson’s Odds & Ends
- BRAND:
- Progressive
- AGENCY:
- Arnold
Pump Talk
- BRAND:
- Progressive Insurance
- AGENCY:
- Arnold
Valet
- BRAND:
- Progressive insurance
- AGENCY:
- Arnold
Magnet
- BRAND:
- Progressive insurance
- AGENCY:
- Arnold
