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ANDY Awards

Creative Award
New York, United States
truth - "Customer Service" by ANDY Awards 2001

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TitleCustomer Service
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedSeptember 2010
Product Anti-Tobacco Education
Business Sector Anti-Drug/Alcohol/Tobacco Message
Media Type Television
Length
AI Description The ad opens with an office building where a mock interview is staged to critique the tobacco industry's customer service. Inside a corporate office, a man and a woman role-play a phone call where the 'customer' complains about rude service and serious health issues arising from smokeless tobacco use. The executive responds insincerely, highlighting their lack of accountability. The ad emphasizes the irony and criticism towards tobacco companies, ending with the question, 'Do you have what it takes to be a tobacco exec?', followed by the brand logo 'truth.' The execution is straightforward, blending corporate settings with a serious yet satirical tone to raise awareness about the implications of tobacco use.