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ANDY Awards

Creative Award
New York, United States
truth - "Problem Solving" by ANDY Awards 2001

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TitleProblem Solving
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedMarch 2010
Business Sector Anti-Drug/Alcohol/Tobacco Message
Media Type Television & Cinema
AI Description The ad titled "Problem Solving" by the truth brand creates an engaging narrative to critique tobacco companies. Set in an office environment, the video uses a series of dialogue exchanges between two men in formal suits. The conversation tackles complex ethical dilemmas faced by businesses that sell harmful products. A notable phrase discussed is about changing a company's name to divert attention from its disastrously impactful products, referring indirectly to tobacco companies. The realistic setting emphasizes a formal interview captured by a hidden camera, adding a layer of authenticity. The dialogue underscores the moral inconsistencies and unethical practices in the tobacco industry, encouraging viewers to question such practices. The ad cleverly closes with the text "Do you have what it takes to be a tobacco exec?" juxtaposed with a figure representing faceless corporate indifference, driving home the message of accountability. The tagline "truth" creates a strong branding message in alignment with the anti-smoking campaign.
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