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ANDY Awards

Creative Award
New York, United States
truth - "Offer" by ANDY Awards 2001

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TitleOffer
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedMarch 2010
Product Truth
Business Sector Anti-Drug/Alcohol/Tobacco Message
Media Type Television & Cinema
AI Description The ad takes place in a corporate office where a hidden camera records an interview. The setting is modern, with large windows providing a view of the cityscape. A man, possibly an executive, is seated across from another man in a suit. The conversation begins casually, discussing a lucrative job offer of $400,000 a year. However, the mood shifts dramatically when it's revealed the figure represents the number of deaths caused by the company's products—tobacco. This stunning revelation is meant to evoke shock and bring awareness to the dangers of smoking, urging viewers to consider the ethical implications of their choices.