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ANDY Awards

Creative Award
New York, United States
truth - "Stop Me" by ANDY Awards 2001

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TitleStop Me
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedMarch 2010
Product Truth
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Television & Cinema
AI Description The advertisement begins with the exterior of a modern office building, setting an urban and corporate tone. A hidden camera captures an interview scenario in an office. A younger man, presumably the interviewer, is talking to an older, suited executive. They discuss hypothetical scenarios where a company’s product results in a certain number of deaths daily. The interviewer writes numbers on a whiteboard, illustrating a rising death count, while the executive seems unbothered. The pointed question posed is, 'Do you have what it takes to be a tobacco exec?' This highlights the ethical and moral questions surrounding the tobacco industry. The ad concludes with text and the 'truth' brand logo displayed beside a mannequin-like figure in a suit, emphasizing truth and transparency.