ANDY Awards

Creative Award

New York, United States

Update

truth - "PR"

15392

Title	PR
Agency	Arnold
Campaign	Truth
Advertiser	American Legacy Foundation
Brand	truth
Posted	October 2009
Product	Truth
Business Sector	Public Safety, Health & Hygiene
Media Type	Television & Cinema
Length	30 seconds
AI Description	The ad presents a mock interview inside a corporate office, using the concept of a hidden camera. As two businessmen converse, the interviewer discusses how one might spin bad news about a product that could potentially harm a significant portion of the population. The statistics presented in the conversation highlight the severity of the issue, using a hypothetical figure of one billion lives. The dialogue is critical and invokes a sense of skepticism and responsibility. As the ad progresses, it asks a provocative question, "Do you have what it takes to be a tobacco exec?" The message is underlined by showing a faceless mannequin in a suit with the word "truth," emphasizing the need for transparency and awareness in corporate practices, especially related to public health.
Chief Creative Officer	Pete Favat
Creative Director	John Kearse
Copywriter	Greg Nelson
Copywriter	Will Chambliss
Agency Producer	Carron Pedonti
Account Manager	Paul Nelson
Account Supervisor	Kat Karpati
Production Company	Smuggler
Director	Henry Alex Rubin
Editor	Aaron Langley
Sound	Mike Secher
Art Director	Eric Stephenson
Art Director	Rob Kottkamp
Art Director	Dave Wallard
Art Director	Peter Bullis
Art Director	Amy Appleton