truth - "Box of Poison" by ANDY Awards 2001
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truth - "Box of Poison"
- Brand: truth
- Country: United States
- Advertiser: American Legacy Foundation
| Title | Box of Poison |
| Agency | Arnold |
| Campaign | Truth |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Posted | May 2003 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad presents a man in a store attempting to ship a box of cigarettes, humorously described as an 'arsenic and cyanide spreading mechanism.' The dialogue between the man and the store clerks centers around the legality and implications of shipping such a 'product.' As the conversation unfolds, the absurdity and seriousness of the situation become apparent. This comedic yet straightforward delivery raises awareness about the dangerous chemicals present in cigarettes. The ad ends with the impactful message "Knowledge is contagious," followed by the URL infect-truth.com, encouraging viewers to seek the truth about smoking. |
| Art Director | Ryan O'Rourke |
| Art Director | Amee Shah |
| Art Director | Jennifer Meinders |
| Copywriter | Steve O'Connell |
| Copywriter | Scott Linden |
| Copywriter | Jeff Baxter |
| Agency Producer | Spring Clinton |
| Production Company | Harvest |
| Director | Baker Smith |
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