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ANDY Awards

Creative Award
New York, United States
Nike - "Timesheet" by ANDY Awards 2001

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TitleTimesheet
Agency
Campaign Timesheet
Advertiser Nike
Brand Nike
PostedJuly 2001
Business Sector Sportswear
Media Type Print
Market United States
AI Description The Nike print ad entitled 'Timesheet' creatively depicts the concept of liberation from a mundane work routine. The visual is centered around an oversized, filled-out timesheet, marking the hours of a typical workweek. An employee is strikingly depicted walking across the sheet, symbolizing breaking free from the constraints of time slots and corporate life. The image of Nike sneakers is placed at the bottom corner, reinforcing the product being advertised. The ad cleverly aligns the desire for personal freedom and adventure with the use of Nike's athletic gear, suggesting that even amid the monotony of everyday work life, Nike gives you the wings to take off for a personal high-tail experience. The tone is both aspirational and motivational, inviting viewers to reconsider their work-life balance.
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