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ANDY Awards

Creative Award
New York, United States
Nike - "TV Guide" by ANDY Awards 2001

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TitleTV Guide
Agency
Campaign TV Guide
Advertiser Nike
Brand Nike
Date of First Broadcast/Publication 2000 / 1
Business Sector Sportswear
Media Type Print
Market United States
AI Description The Nike ad, titled 'TV Guide', takes a unique approach by blending the classic layout of a television guide with a modern twist. Positioned at the bottom of what appears to be a page from a TV schedule, there's a striking image of a running shoe—a classic sneaker design with a modern finish, featuring the iconic Nike swoosh. Above this, an array of fictional TV shows with humorous titles occupies most of the image, grounded in a grey and black color scheme that emphasizes the sleek, minimalist nature of the ad. The focus is clearly on the importance of active living and modern lifestyle, subtly reminding viewers of Nike's ubiquitous presence in fitness and sportswear.
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