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ANDY Awards

Creative Award
New York, United States
Pacific Bell - "Hunters" by ANDY Awards 2001

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TitleHunters
Agency
Campaign No Worries - Pacific Bell
Advertiser SBC Communications / Pacific Bell
Brand Pacific Bell
PostedApril 2001
Business Sector Telecommunications Services
Tagline Simple Solutions
Media Type Television
Length
Market United States
AI Description The commercial opens in a lush forest setting, where a group of hunters is shown walking through the trees. One of the men is wearing a large pair of antlers atop his head, adding a comedic element. The narration introduces Fred Oswald, who is carefree about his bills because he has combined his phone and satellite TV services with Pacific Bell, resulting in significant savings. The ad emphasizes that this bundle allows Fred to focus on other aspects of life, humorously suggesting that his friend's fashion choices—like wearing a coat and an antler hat—might not be very wise. The visual cuts to shots of the serene forest backing up the message of simple, effective savings solutions offered by Pacific Bell. The closing screen displays the company's logo and the tagline, "Simple Solutions."
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