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ANDY Awards

Creative Award
New York, United States
Budweiser - "Whassup! Language Tape" by ANDY Awards 2001

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TitleWhassup! Language Tape
Agency
Campaign Whassup - Budweiser
Advertiser Anheuser-Busch
Brand Budweiser
PostedApril 2001
Product Beer
Business Sector Beers, Ciders, Lagers
Tagline True.
Media Type Television
Length
Market United States
AI Description The Budweiser 'Whassup! Language Tape' ad is a humorous take on cultural and linguistic diversity. It opens with a casual setting featuring friends lounging on sofas, holding Budweiser beers. As different men interact with one another via phone, they greet each other with variations of the iconic 'What's up?' in multiple languages including humorous interpretations. A well-dressed man standing in front of a bookshelf humorously guides viewers to learn 'what's up' in 36 languages by visiting Budweiser's website. The ad blends comedy with a sense of global connection, showing camaraderie among friends across different settings while enjoying a beer. The visuals shift from homey, relaxed environments to a more formal academic setting, adding to the comedic effect. The ad closes with Budweiser's logo and the tagline 'True,' emphasizing authenticity and friendship.
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