PBS - "Light" by ANDY Awards 2001
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PBS - "Light"
- Brand: PBS
- Country: United States
- Advertiser: Public Broadcasting Service
| Title | Light |
| Agency | Fallon |
| Campaign | Stay Curious - PBS |
| Advertiser | Public Broadcasting Service |
| Brand | PBS |
| Posted | April 2001 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Stay Curious |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In PBS's 2001 advertisement titled 'Light,' the scene opens in a dark room illuminated by a single source: a lamp on a bedside table next to a globe and a clock. The atmosphere feels mysterious and inviting, drawing viewers into a world of exploration. A child, wrapped in sleepiness, peers into the night, setting off on an imaginative journey. Sneaking outdoors, the child explores the nighttime world, opening the door to a sense of wonder. She moves toward the glow of an unseen window, symbolizing curiosity. Her actions lead to a discovery, bathed in a soft, luminous glow that pierces the dark. Through her eyes, we're reminded of the delight in innocent wonder and discovery, ever-timeless and catalyzing our own curiosity. The ad concludes with the phrase 'Stay Curious' alongside the PBS logo, encapsulating its message of continuous learning and exploration. |
| Creative Director | David Lubars |
| Associate Creative Director | Bruce Bildsten |
| Copywriter | Michael Hart |
| Art Director | Chris Lange |
| Agency Producer | Damian Stevens |
| Director | Errol Morris |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | @radical.media |