Fox Sports Net - "China" by ANDY Awards 2001
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| Title | China |
| Agency | Cliff Freeman & Partners |
| Campaign | Fox Sports Net's Regional Sports Report |
| Advertiser | Fox Broadcasting Company |
| Brand | Fox Sports Net |
| Posted | April 2001 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Sports news from the only region you care about. Yours. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad from Fox Sports Net, aired in 2001, humorously highlights a regional sports event. A broadcaster at a desk introduces an anticipated competition, creating a build-up of excitement among the viewers. The focus then shifts to a rustic outdoor setting with a cheering crowd and two competitors engaged in a peculiar challenge in front of a row of large trees. The main event involves intense preparation by the players who seem poised to tackle the trees in innovative ways, possibly satirizing typical sports broadcasts. The gathered audience applauds as anticipation builds until the trees are eventually felled, perhaps as a comedic nod to competitive sports. The ad closes with a tagline emphasizing regional sports coverage tailored for local interests, providing both a humorous and localized take on sports reporting. |
| Production Company | Partizan New York |
| Editing Company | MacKenzie Cutler |
| Production Company | Cape Direct |
| Special Effects / VFX | Quiet Man |
| Account Executive | Cathy Goldman |
| Creative Director | Eric Silver |
| Copywriter | Dan Morales |
| Art Director | Rossana Bardales |
| Art Director | Taras Wayner |
| Creative Director | Taras Wayner |
| Director | Traktor |
| Producer | Traktor |
| Cameraman | Olof Johnson |
| Lighting Director / Lighting | Olof Johnson |
| Editor | Gavin Cutler |
| Agency Producer | Catherine Abate |
| Agency Producer | Claire Grupp |