Mercedes-Benz - "Mercedes-Benz C-Brake" by ANDY Awards 2001
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Mercedes-Benz - "Mercedes-Benz C-Brake"
- Brand: Mercedes-Benz
- Country: Germany
- Advertiser: DaimlerChrysler
| Title | Mercedes-Benz C-Brake |
| Agency | Springer & Jacoby Germany |
| Campaign | The Future of the Automobile - Mercedes |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
| Posted | April 2001 |
| Product | C-Break |
| Product (original language) | C-Brake |
| Business Sector | Cars |
| Tagline | First To Bring You Ceramic Brakes |
| Media Type | Outdoor/Out of Home |
| AI Description | The ad for Mercedes-Benz highlights the innovative feature of ceramic brakes in their new CL 55 AMG model. The image focuses on the rear end of a sleek silver car, emphasized by its shiny taillights and precise lettering CL 55. The striking visual includes several flies on the car's surface, suggesting an element of detail and speed. The tagline 'First to bring you ceramic brakes' sets the tone for a pioneering and advanced braking system. This outdoor advertisement aims to convey messages of safety, innovation, and performance, associated with the Mercedes-Benz brand. |