Mercedes-Benz - "Longing (German)" by ANDY Awards 2001
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Mercedes-Benz - "Longing (German)"
- Brand: Mercedes-Benz
- Country: Germany
- Advertiser: DaimlerChrysler
| Title | Longing (German) |
| Title (original language) | Sehnsucht |
| Agency | Springer & Jacoby Germany |
| Campaign | The Future of the Automobile - Mercedes |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
| Posted | March 2001 |
| Product | C-Class Sport Coupé |
| Product (original language) | C-Klasse Sportcoupé |
| Business Sector | Coupes & Convertibles |
| Tagline | Let Your Feeling Go |
| Tagline (original language) | Fühlen Sie es auch? |
| Story | A teacher asks a young boy who is watching a car outdoor what he wishes. He answers: "Being 18". |
| Story (original language) | Eine Lehrerin fragt die Schüler, was sie später werden möchten. Sebastian, who sieht ein Auto draussen an, antwortet "18" |
| Media Type | Television |
| Length | |
| AI Description | The ad opens in a bustling school corridor with children running towards their classes. As we transition into a classroom scene, a teacher is asking her students what they want to become in the future. Students eagerly name professions like 'astronaut' and 'archaeologist.' However, one boy named Sebastian sits quietly, looking out the window, distracted by a Mercedes-Benz car parked outside. His teacher calls his name twice before he responds, simply stating, '18.' This unexpected answer signifies his longing for adulthood and freedom, associating it with the sleek car outside. The focus shifts to the Mercedes-Benz C-Class Sport Coupé, reinforcing the theme of aspiration and desire. The ad ends with the tagline, 'Das C-Klasse Sportcoupé. Fühlen Sie es auch?,' aligning the car with the feelings of longing and impatience for freedom and independence that a young person might feel. |
| Production Company | Cobblestone Filmproduktion GmbH |
| Director | Sébastien Grousset |