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ANDY Awards

Creative Award
New York, United States
Sony PlayStation - "Lara Croft" by ANDY Awards 2001

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TitleLara Croft
Agency
Campaign Lara Croft
Advertiser Sony Corporation of America
Brand Sony PlayStation
PostedJanuary 2001
Product PlayStation
Business Sector Video Games/Consoles
Media Type Print
AI Description The print ad for Sony PlayStation features a serene image of a person sleeping peacefully in a bed with white sheets, their head resting on a pillow against a wooden headboard. Above them, on the wall, is a small figurine of Lara Croft, the iconic character from the 'Tomb Raider' video game series. The figurine stands with arms spread wide as if caught in a moment of action. The room is minimalist, with clean lines and an absence of clutter, emphasizing the contrast between the calm of sleep and the thrill of virtual adventure. In the corner, the Sony PlayStation logo subtly reminds viewers of the brand connection, suggesting that this game icon can permeate even the subconscious, rendering a playful narrative between dreams and gaming reality.
Copywriter
Art Director
Photographer
Agency Producer
Account Supervisor
Advertiser's Supervisor