Budweiser - "What Are You Doing" by ANDY Awards 2001
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Budweiser - "What Are You Doing"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | What Are You Doing |
| Agency | Downtown Partners |
| Campaign | Whassup - Budweiser |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Date of First Broadcast/Publication | 2001 / 1 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | True. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Budweiser ad titled "What Are You Doing" features a humorous scene where friends communicate via cordless phone while lounging on their couches holding bottles of Budweiser beer. One man casually watches a market recap on TV as he talks, with his sweater draped over his shoulders. The back-and-forth humorous exchange involves repeated questioning of "What are you doing?" while the men continue to lounge comfortably, showcasing leisure and camaraderie. The ad ends emphasizing the laid-back, fun nature of connecting and sharing a drink. |
| Production Company | Headquarters |
| Editing Company | Bob & Shelia's Edit World |
| Sound Design Company | Ripe Sound |
| Creative Director | Jeff Goodby |
| Creative Director | Rich Silverstein |
| Copywriter | Ian Kalman |
| Art Director | Stefan Copiz |
| Director | Lloyd Stein |
| Producer | Cindy Epps |
| Assistant Agency Producer | Jennie Lindstrom |