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Creative Award
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truth - "Demon Awards" by ANDY Awards 2001

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TitleDemon Awards
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication 1998 / 1
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story Ad made in collaboration with Arnold Communications, Boston
Story (original language) 125è Demon Awards. Décor rouge et noir. Sélectionnés pour les cas les plus meurtriers sont : le suicide (homme se jette d'un immeuble), drogue (junkie), le tabac et le meurtre. And the winner is ... le tabac.
Media Type Television
Length
Market United States
AI Description The 'Demon Awards' ad presents a fictional awards ceremony taking place at the '125th Annual Demon Awards' in a dark and theatrical setting. The ceremony recognizes causes of the highest number of deaths annually, with categories like suicide, illicit drugs, and tobacco. The ad highlights tobacco as winning the 'award' for the ninth consecutive year, emphasizing it kills more people than the other categories combined. The host, adorned in formal attire, reads out the results amid a backdrop of fiery decorations, while the audience claps. A sense of satire and dark humor pervades as the grim reality of the statistics is revealed. The ad closes with a mention of 'Truth,' the initiative sponsoring the broadcast, driving home a powerful anti-tobacco message.
Production Company
Director